Think of metrics such as awareness , brand recall , engagement , frequency, etc. Whatsapp Number List So diving purely into social commerce in the short term will not help you in the post-COVID era. So I strongly advise brands not to focus on Whatsapp Number List conversion campaigns that help fill gaps. Start building structurally to the new reality in which the digital experience that the customer sees of your brand (and therefore also via social media) must be greatly improved.

Marketers say finding new customers is Whatsapp Number List their primary goal for 2021. 2. Features for social selling & e-commerce Whatsapp Number List will further professionalize You could think of social media as the largest marketplace in the world. Especially now that the turn to digital has accelerated. E-commerce will gain in importance at an accelerated pace in the coming years and will partly take over the shopping experience. In 2020 we have already seen the Whatsapp Number List major social media providers continue to launch new e-commerce features.

Example, think of Pinterest with Shopping and Stories Whatsapp Number List Instagram Shopping . More and more (dynamic) features are being set up for social commerce . And more and more brands are diving into these new possibilities. For example, the Dutch BALR. Instagram Whatsapp Number List Shopping Instagram Shopping in new Instagram layout – November 2020 I also expect further development of these features for 2021, partly driven by the rapid digitization.