Editor's introduction: Second-hand e-commerce once again has the right to speak in the market. Large manufacturers like Douyin have begun to focus on second-hand products. What follows is the second-hand platforms such as Xianyu, Zhuanzhuan, and Aihuishou. The special database pressure is increasing, so why are there so many players in the second-hand e-commerce market? Who is the real winner? Take a look at this article to find out the answer!
The second-hand e-commerce market is booming. After Jingdong Whale entered the game last year, short video platforms represented by Douyin and Kuaishou have also been eyeing second-hand e-commerce cakes, and their respective layouts are very fast. We focus on Douyin - entering the Douyin Mall channel, we will find that the category of "second-hand good special database things" is impressive. In the second-hand good things column, Douyin put out the slogan "good price, professional appraisal, strict quality assurance, and excellent reserve price". In the top recommended position of the second-hand goods page of Douyin, it mainly promotes live broadcast with goods.
At present, the live broadcast of this category mainly promotes products in the luxury and high-priced categories, including famous bags such as LV and GUCCI, world famous watches, and iPhone13 second-hand digital products. The current main live broadcast category. Douyin is eyeing second-hand e-commerce: pressure has come to special database Xianyu Zhuanzhuan Aihuishou In addition, the function of "recycling and consignment" can be realized in the "Second-hand Goods" channel of Douyin, including bags, watches, clothing accessories and jewelry. After users send second-hand goods to the platform for evaluation, the platform can directly recycle them, or they can The service provider consignment is realized.