Stockists or “where to buy” pages do what they say on the tin: They list stores that stock and sell a company’s products. If you stock third-party products, it’s worth checking whether those brands have stockist pages and pitching for inclusion if they do.
How to do it
Make a list of brands you stock, then search Google for the following:
[brand name] intitle:("where to buy" OR "stockists")
For example, if we run this search for Hive, a popular manufacturer of smart home products in the U.K., we see that it does indeed have a page listing stockists:
Searching for "where to buy" and "stockist" pages in Google
If we look at the page itself, we see that logos link to retailers (even the broken ones):
Example of a "where to buy" page
You can also find stockist pages with Site Explorer. Just enter a competing store’s domain, go to the Backlinks report, then filter for referring pages with “where to buy” or “stockists” in their titles.
For example, if we do this for whatsapp number list vesternet, a popular e-commerce store selling smart home products, we see a few links from manufacturers’ stockist pages:
Finding "where to buy" and "stockist" pages in Ahrefs' Site Explorer
Here’s a straightforward pitch to land links on these pages:
Do you have a process for getting listed on your “where to buy” page? We stock and sell your products and will love to be included.
Keeping things simple is the name of the game here because the value proposition is obvious: Being included on their page helps more people find a place to buy their products.