Because your SEO goals should align with company goals, I can’t say precisely what SEO goals to set. Your industry, how established your brand is, and the competitiveness of your niche all factor into the equation—among other things.
But what I can do is walk through a few more examples to get you comfortable using the SEO goal framework.
Increase organic share of voice by 20% in 12 months
Increase organic engagement rate by 10% in 6 months
Achieve $10,000 in sales from organic traffic in month 6
Example SEO goal #1: Increase organic share of voice by 20% in 12 months
Search engine optimization is a highly competitive form of marketing. Essentially we are all vying for a spot (and attention) within a limited field of space.
You may hear your boss or clients saying, “just crush the competition.”
What does this mean? How will this be achieved? What determines whether or not we are successful?
“Crush the competition” is far too broad.
Using the SEO goal framework, you can turn “crush the competition” into a specific, measurable goal.
The first step is to align SEO efforts with company goals. What outcome contributes towards the company’s broader goal of “crushing the competition? In this case, something like “increase organic share of voice by 20% in 12 months” would be a SMART outcome goal.
It’s specific because we’re specifying a percentage in a timeframe—not an open-ended goal.
It’s measurable using the Competitors Overview report in Ahrefs’ Rank Tracker.
It’s achievable because 20% in 12 months is far from a ‘pie in the sky’ proposal.
It’s relevant to company goals because it’s essentially our site’s organic search visibility compared to competitors.
And it’s time-based because we specified a timeframe.
Now for the second step: setting performance goals.
Remember, this should also be a SMART goal. To keep things simple, we’ll set just one: “win 50 featured snippets for high-volume tracked keywords in 12 months.”
Featured snippets are pieces of information that generally display at the top of search results for a search query. Getting more featured snippets is a simple way to get more SERP visibility and clicks.
Here’s how to find the best featured snippet opportunities:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Go to Ahrefs’ Rank Tracker
Select your project
Choose the Overview report
Filter for keywords with featured snippets that you don’t rank for
Filter keywords where you rank in positions 2-5
Sort the keywords by traffic volume from highest to lowest
You’re in the home stretch now. The third and final step is to break out performance goal(s) into process goals by outlining the how.
Because it’s often possible to win featured snippets with a simple on-page change, a process goal would be to “make on-page changes to 50 pages to increase our chances of winning the snippet.” We can measure progress by tracking the number of owned featured snippets in Ahrefs’ Rank Tracker:
Here’s our completed SEO goal pyramid:
How to Optimize for Google’s Featured Snippets
What Is Share of Voice? How to Measure It Across Channels