Play in just 6 seconds and your message should Real Estate Photo Editing be crisp and focused. It is not possible to cover everything included in a 30-second video ad. For example, a single bumper ad looks like this: Emphasize one unique feature. Emphasize one use of the product line. Answer one customer's question. Let's take a look at one common problem. Make fun of one new product. 4. Make sure all ads are in line with your comprehensive goals When creating a set of bumper ads, or bumper ads in combination with other ad formats, it's important Real Estate Photo Editing that they are all in line with your goals. With so many pieces being played, one or more pieces can drift if you're not careful. Example 1: Payroll software company As mentioned earlier, a single bumper ad is probably not very effective.
Using them in combination makes them Real Estate Photo Editing powerful. Here's an example of how this works: advertisement Continue reading below Let's say you are marketing payroll software. You are competing with a large payroll company, but your benefits are: Simpler user interface. Excellent integration with other tools. Competitive pricing. All of Real Estate Photo Editing the above benefits can be demonstrated in bumper ads. Bumper ads can show how easy it is to navigate the user interface. Bumper Ads 2 can display the logos of several integrated companies that are Real Estate Photo Editing supported . Bumper Ads 3 may show some comparative prices. A 15-second or 30-second video featuring testimonials from happy customers can further drive this strategy. You can also use the
TrueView for action campaign to end the Real Estate Photo Editing sequence and direct visitors to your site to create an account. advertisement Continue reading below Not sure about this strategy? Try turning your head over. Start with a longer video and follow up with a series of bumper ads. Additional Bonus: Create a remarketing ad for those who have watched the video but haven't taken action yet. Example 2: Non-profit cancer research institute Let's look at another example. Let's say you are a non-profit cancer research organization and want to raise awareness Real Estate Photo Editing of your causes and grow your community. Again, you can use the same "cluster" method for 3 or 4 bumper ads. Each ad can focus on testimonials from different cancer survivors that will be exciting and motivating. You can conclude the series with the final video