To be an Internet person who grows users, one of the main contents of the work is to output ideas and plans for growth activities. In today's whatsapp database serious homogenization of Internet products and activities, innovative and effective growth strategies are appearing less and less frequently. User growth workers have rummaged through whatsapp database competing and non-competing products, and began to lose their hair every week. Brainstorm, but the results are not ideal.
Today, I will share the thinking model of growth activity planning summarized in my work, starting from the three dimensions of role, scene, and motivation, so that growth activity planning and idea generation can be followed by traces and whatsapp database rules. 1. RSM model The RSM model starts from the three dimensions of role, scene and motivation to think about growth activity planning: Role: The main driver in marketing growth activities, not all whatsapp database participants; Scene: The main context of the character's participation in the activity, which affects the user's emotions; Motivation:
The reason why the character is willing to participate in the activity determines the user's willingness. In addition to the summary of personal whatsapp database learning and work experience, the rationality of the RSM model is also derived from the 5W1H principle. The 5W1H principle is an extremely widely used thinking method, which evolved whatsapp database from the "5W analysis method" proposed by American political scientist Lasswell.