I often encounter students complaining to me. The bulk sms service company hired a professional third-party research agency to do a full range of market research, and I myself went to the market countless times; I invested a lot of manpower and material resources, and it took three to five years to make one. Products that "change the world". Just take a similar bulk sms service product from the market, no matter how you compare it, you will win, but why do customers just not pay? Where is the problem? In my consulting experience in the past few years, I have met many entrepreneurs, investors, and product leaders who have high hopes for the product they have built, and regard it as a biological child, and everyone's attention is focused on it. .
"I want to hold back a big move" - this is a typical bulk sms service idea of "closed development for three months and become famous in one fell swoop". Not to mention whether a mature product can be made in these three months, how much change can the industry change in three months? Have user needs changed? Is your product still not what they need bulk sms service now? Or learn the MVP in "Lean Startup", set the minimum viable product, and minimize the functions in the early stage of the product; but in the process of doing it, it is found that many detailed functions have to be done,
Or constantly modified, and the result still bulk sms service takes a long time. Good methods do not necessarily have good results, and wrong application or one-sided application cannot achieve the desired effect. To solve these problems completely, we can start from the following three aspects. A consistent initial goal I'll go, isn't this nonsense? Who can't do it? The actual situation is just the opposite. This seemingly elementary job requirement is bulk sms service simply beyond the reach of many companies! I was once in a consulting project, and two weeks ago, everyone determined the direction of the product, the features of the first version, and the delivery time. Only two weeks later, when I returned to the team, I asked three people what the direction of the product was, but none of them knew;