The same source also claims that: 79 percent of people will leave one website and look for another if they don't like what they see or read. Introducing tasteful humor will help engage your website visitors. Example 5: Onion The Onion is a satirical website that has amassed a readership of around 9 million active monthly visitors. Their business model solely depends on the humor they feature on their website, so it's only natural that you can find that quirky spirit all over their online space, not just in their articles. Their About section is a perfect example: What if I want to sue The Onion?
Please don't do this. The First Amendment protects satire as a form of free speech and expression. The Onion uses made-up names in all of its stories, except where public figures are satirized. Any other use of real names is accidental and coincidental. The Real Estate Photo Editing Onion is not intended for readers under the age of 18. The good news? copy. However, the use of humor in your website should be carefully planned. Test your pages and even A/B test your language to identify what kind of humor your users like and what copy tricks them into hiding. If you want, you can even go straight to the source (your consumers) with quick and easy surveys.