Negative keywords help you narrow Whatsapp Number List down your ad audience to those who are most likely to buy, allowing your business to get the most value for its Google ad spend Whatsapp Number List. Unfortunately, Ads Express does not allow you to use negative keywords Whatsapp Number List. While you can turn off terms that you don’t want to bid on, this doesn’t actually keep your ads from being shown for those keywords Whatsapp Number List. Your ad may still appear for unwanted terms through a broad match keywords search.

This means that you could be paying to show your ads to users who are not likely to buy from your brand, decreasing your return on investment Whatsapp Number List. It Doesn’t Allow You to Use Ad Extensions Ad extensions are extra features that you can use to enhance your Google ads, such as call outs, snippets, and site links Whatsapp Number List. These extensions add additional information to your ad, which makes it more enticing for viewers to click on.

Ads Express does not allow the use of ad extensions, which means you could be missing out on an important opportunity to attract potential buyers Whatsapp Number List. The Bottom Line: Seek Expert PPC Help Though Google Ads Express may seem like a great option for small businesses, it can actually end up wasting significant money and resources Whatsapp Number List. Ads Express just doesn’t offer the same control regarding keywords and budget, which means you aren’t likely to get a positive return on investment. A better option?