In today’s reality, sponsorship is the fastest growing commercial tool in developed countries, still in its infancy. Sponsorship can be seen as part of a marketing strategy, and as a standard technology of public relations. As a marketing tool, it attracts support because it solves many tangible tasks: promoting the brand, encouraging sales growth, allowing the product to have a closer relationship with the customer. The main reason and purpose of sponsorship is the PR element, which helps to understand and strengthen the image and reputation of the sponsor. Sponsorship helps to develop the whatsapp phone number list organization and a good image with the brand and helps the sponsor’s confidence in the customer’s perception. The main value of support is to build the audience’s awareness of the company or its products, which is achieved through regular mention of the company in the media and coverage of the role. social work in the company. Builds and strengthens respect and maintains a reputation for the right audience.