That takes care of you and strives to meet your needs. When a customer finds that in a business, they want to share their experience, whether through casual conversations or even in more formal forums like the testimonial sections of websites. Good service and exceptional business practices can help any business build an excellent business reputation. If you work in a small business, your reputation is even more important. Why? Large chains can have thousands of regulars who swear by their service And would stick with them even in the face of several bad experiences. However, small businesses have to work harder. They have fewer relationships to company mailing list manage and therefore hanging on to each is more important. Not only is this important for retaining customers, but it's important for building a positive reputation to show off to potential new customers. Luckily, with email, it's possible to build a great reputation and spread your brand message. Even if you're with a small team or a solo marketer, email marketing can build the reputation of the business you want. The hidden marketing advantage of being a small business as a marketer, you know all about Connecting with an audience. It may seem that big companies have all the advantages. Their email campaigns are sent to thousands of inboxes and their landing pages generate millions of clicks. They have monstrous budgets to pour into their paid advertising campaigns. While these are all benefits, they come at their own expense. Big brands with larger audiences sometimes have a harder time connecting with those audiences. The bigger the company and the more traffic it attracts, the harder it is for each user to feel engaged and appreciated. Small businesses can thrive here. What you lack in quantity, you make up for in quality. This is where email marketing comes in.